Sierra Region


Economic development  for the Sierra Region of Nevada is the responsibility of NNDA. Centrally located in western Nevada, at the base of the majestic Sierra Nevada Mountains, the region is in the Pacific Time Zone​.

  • 3rd largest metropolitan area in Nevada

  • Encompasses five counties

     Carson City (State Capital)
     Douglas County (Lake Tahoe’s south shore)
     Lyon County (Largest Agriculture producer)

    Mineral County (Nevada’s Scenic Secret)
     Storey County (World’s Largest Industrial Park)


  • Land mass of 7,009 mi2 (18,153 km2)

  • Population over 165,450

  • Pro-business tax structure and regulatory environment

  • The proximity to the Sierra Nevada Mountains creates one of the most comfortable daily temperature ranges in the continental U.S.

  • The region’s semi-desert climate is particularly hospitable to clean room environments

  • Easy access to elected and government officials

  • Four approved Opportunity Zones

  • Served by Western Nevada College (Carson City), home to the only International Mechatronics Certificate Program in the Western U.S.

  • Diverse Industry Sectors

     Tourism & many others

  • Easy access to Nevada’s excellent air, rail and highway arterial infrastructure, with close proximity to major US markets and deep-sea ports

  • An interconnected and interdependent mix of small urban cities,  unincorporated towns, rural areas, and several Nevada Tribal communities

  • Carson City is a designated U.S. Metropolitan Statistical Area (MSA) which includes two U.S. Micropolitan Statistical Areas (μSAs) – Fernley (Lyon County) and Gardnerville-Ranchos (Douglas County), all of which have close economic ties throughout the Sierra Region

  • Sierra Region Certified Sites: Turnkey Industrial Properties – Pre-qualification site designation provides key details, streamlining due diligence and reducing risk for businesses ready to move forward quickly.

Lake Tahoe surrounded by
the Sierra Nevada Mountains and overlooking the Carson Valley

(Photo Courtesy of Carson Valley Chamber of Commerce)


Click on Image for Brief County Profile

Carson City​
More Than a State Capital ​

Lyon County​
(Photo by Chris Valentine)​
Land of Cattle and Copper ​

Storey County​
(Photo Courtesy of The Comstock Foundation)​
Historic Charm Mixed with Contemporary Business​

Douglas County​
Birthplace of Nevada ​

Mineral County

Nevada’s Scenic Secret

Discover Nevada’s Sierra Region: A Great Place to Live, Work and Play


3 of Nevada’s Top 5 School Districts are located in the Sierra Region, along with a state-of-the-art medical center and a community college that focuses on meeting the education needs of students and employers. There is easy access to many shopping and dining options, the Reno-Tahoe International Airport, and University of Nevada, Reno, the Silver State’s sole Tier 1 University.


Since 2010, more than 100 companies have relocated to or expanded within the Sierra Region, generating over $2 billion total economic impact for the region. Offering a pro-business environment, rapidly growing industry sectors include Manufacturing, Construction, Logistics, Aerospace, and Mining.


The Sierra Region enjoys 253 days of sunshine each year. That leaves plenty of time for fun at over a dozen world-class alpine and cross country ski resorts, all within an hour’s drive. Miles of scenic hiking, biking and equestrian trails are also available, along with several challenging golf courses. Hunting, fishing, camping, boating, and many other outdoor activities are all within easy reach.

Carson City

More Than a State Capital

Consolidated municipality of city and county governance with a diversified portfolio of economic activity, including Advanced Manufacturing and Aerospace​

Lyon County

Land of Cattle and Copper

Nevada’s largest Agriculture producer, with rapidly growing Mining, Manufacturing and Logistics sectors.

Storey County

Historic Charm Mixed with Contemporary Business

Mining and Tourism thrive alongside Tahoe-Reno Industrial Center, the world’s largest industrial park and home to Tesla Gigafactory 1, Panasonic, Google, Switch/Supernap, and Blockchains LLC​’s Innovation Park

Douglas County

Birthplace of Nevada

A county economic ecosystem anchored by Manufacturing and Agriculture in the Carson Valley and Tourism at Lake Tahoe.

Mineral County

Nevada’s Scenic Secret

Walker Lake offers many recreational options, while Agriculture, Manufacturing and Mining are economic drivers.