Quality of Life


The quality of life in northern Nevada is unrivaled. It doesn't matter what your passion is, northern Nevada has it. Whether you love the great outdoors, the arts, or the nightlife Nevada is the place for you.

The Sierra Region of northern Nevada is unique in that it has a population large enough to attract most national retailers yet still small enough to avoid big city problems. You can find just about any name brand product or service you want yet avoid the traffic and long lines of most major cities. 


When most people think of the climate in Nevada they think of the intense heat of Las Vegas. In reality Northern Nevada’s climate is completely different from Southern Nevada’s extremes. The Sierra Region of Northern Nevada has incredible weather. Located in a semi-desert climate, the region boasts an average of 265 sunny days a year while maintaining four distinct seasons. 

Outdoor Recreation

Northern Nevada offers unparalleled outdoor recreational options that include:

  • World-Class Golf
  • Legendary Snow Skiing and Snowboarding
  • Water Skiing and Boating
  • Camping
  • Hiking/Backpacking/Mountain Biking 
  • Extraordinary Fishing and Fly Fishing
  • World-Class Big Game Hunting
  • Off Road Activities With Access to Trails on Thousands of Square Miles

Special Events, Arts, and Entertainment 

Northern Nevada has a rich and diverse cultural and entertainment environment, hosting the hottest and biggest names in entertainment. Northern Nevada is proud to host a range of annual events that drive tourism and local business.